Our Story

From the serene landscapes of Malmö to the vibrant energy of California, discover the heritage behind Royal Crest Gems.

Royal Crest Gems Showroom Interior

Where Elegance Meets Legacy


Royal Crest Gems was born from a passion for exceptional craftsmanship and a desire to create jewelry that transcends trends. Founded in 2011 in the historic city of Malmö, Sweden, our brand was built on the principle that every piece of jewelry should tell a story.


Our dual heritage — rooted in Scandinavian minimalism and inspired by the grandeur of classical jewelry making — gives each creation a unique character. We source the finest gold, diamonds, and gemstones from ethical suppliers worldwide, and our master artisans transform these raw materials into wearable works of art.


Today, with showrooms in both Monterey Park, California and Malmö, Sweden, we serve a global clientele of discerning individuals who appreciate the artistry that goes into every ring, necklace, bracelet, and gemstone we create.

Meet Our Founder & CEO

Bruce Bleak - Founder and CEO of Royal Crest Gems

Bruce Bleak

Founder & Chief Executive Officer

With over two decades of experience in the fine jewelry industry, Bruce Bleak founded Royal Crest Gems with a singular vision: to bridge Scandinavian craftsmanship with timeless luxury. Born and raised between the serene landscapes of Malmö, Sweden and the vibrant energy of California, Bruce developed an eye for exceptional gemstones and a passion for creating pieces that tell stories.


His dual heritage inspired the company's unique approach — merging Nordic minimalist design principles with the grandeur of classical jewelry making. Under his leadership, Royal Crest Gems has grown from a boutique atelier to an internationally recognized name in fine jewelry, serving discerning clients across two continents.


Bruce personally oversees the sourcing of every diamond and gemstone, ensuring that each piece meets the exacting standards that have become synonymous with the Royal Crest Gems name.

“Every gemstone has a story waiting to be told. Our craft is to listen to that story and shape it into something that will be cherished for generations. That is the Royal Crest Gems promise.”

Regional Leadership

Meet the regional managers who lead our showrooms and personally care for our clients across two continents.

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Edward Frank

Regional Manager — United States

Edward Frank leads Royal Crest Gems’ United States operations from our Monterey Park, California showroom. A GIA-certified gemologist with over 18 years in fine jewelry and luxury retail, Edward began his career grading colorless diamonds before moving into private client advisory and showroom leadership. He has personally guided hundreds of collectors through bespoke commissions, investment-grade diamond acquisitions, and rare estate pieces — and is known for his discreet, white-glove service and his deep expertise in platinum craftsmanship.

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Lynda Quinn

Regional Manager — Sweden

Lynda Quinn oversees Royal Crest Gems’ Scandinavian operations from our flagship Malmö showroom. A graduate gemologist with more than 15 years across Europe’s leading luxury houses, Lynda specializes in rare colored gemstones — Burmese rubies, Colombian emeralds, and Ceylon sapphires — and in matching clients with heirloom-quality pieces. Fluent in Swedish, English, and French, she is celebrated for her refined eye, her warmth with clients, and her unwavering commitment to ethical sourcing.

Our Values

The principles that guide every piece we create and every client we serve.

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Artisan Craftsmanship

Every piece is handcrafted by master jewelers who bring decades of experience and an unwavering attention to detail to their work.

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Integrity & Trust

We believe in transparent sourcing, honest pricing, and building lasting relationships with every client who walks through our doors.

Timeless Elegance

Our designs transcend fleeting trends, creating pieces that remain as beautiful and relevant decades from now as they are today.

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Sustainability

We are committed to ethical sourcing and responsible practices, ensuring that our luxury comes without compromise to our planet.

Our Journey

Key milestones in the Royal Crest Gems story.

2011

The Beginning

Bruce Bleak founds Royal Crest Gems in Malmö, Sweden, with a vision to create jewelry that bridges Scandinavian design with classical luxury.

2013

First Gold Collection

Launch of our signature 18K and 24K gold collection, establishing our reputation for exceptional gold craftsmanship.

2015

Diamond Certification

Royal Crest Gems receives certification as an authorized diamond dealer, sourcing ethically-mined stones from around the world.

2017

US Expansion

Opening of our Monterey Park, California showroom, bringing our Scandinavian-luxury aesthetic to the American market.

2019

Platinum Collection Launch

Introduction of our rare platinum collection, featuring investment-grade diamonds and the world’s finest colored gemstones.

2021

A Decade of Excellence

Celebrating 10 years of crafting timeless jewelry, with over 5,000 bespoke pieces created for clients worldwide.

2024

Digital Experience

Launch of our premium online experience, making our collections accessible to jewelry connoisseurs globally.